Sign up to the Best Odds Guaranteed bookmakers and enjoy the top price on your favourite horse races. Place a BOG bet and if the SP is higher, the bookmaker will pay at the best odds. This means you always get the best value odds for your bets.
In this guide, we will cover the top betting sites in the UK that offer best odds guaranteed promotions. You will learn how these promotions work, what sports they cover, and where you can find the best BOG offers.
What are Best Odds Guaranteed?
Best Odds Guaranteed, or ‘BOG’ is a betting promotion that ensures you don’t miss out if the SP (Starting Price) changes. In the old days, you had to choose between taking the early price or the SP. You would have to take the hit if the SP ended up less than the earlier odds.
How Does Best Odds Guaranteed Work?
Here’s an easy example to see how Best Odds Guaranteed bookmakers work. Imagine the Best Odds Guaranteed bookie offers 16/1 on a horse on the morning of the race.
You take the 16/1 on your nag early in the day. However, at the starting line at 4 p.m., the price has jumped to 22/1. The bookie will honour the 22/1 and change your bet accordingly.
Best Odds Guaranteed for Horse Racing & Greyhounds
Bookmakers’ best odds guaranteed are generally reserved for horse racing and greyhounds. Some bookies now run BOG only on the race day itself, so you’ll have to plan your betting.
Plus, you may be restricted to just UK and Irish races to claim BOG. You’ll also be stuck with placing Win and Each-Way fixed odds bets only; the Tote is excluded.
Is Best Odds Guaranteed Worth It Anymore?
With BOG sites, you take a price on your race bet selection, and the best online bookmakers will honour the SP if it’s higher. Traditionally, BOG was seen as a loss leader intended to pull in new customers. However, some larger bookmakers have been scrapping BOG since 2022.
Operators have cited higher costs including media rights for live race streams and staffing. However, you can still claim Best Odds Guaranteed with many other bookies on various races.
Restrictions have increased at best odds bookmakers, but there’s still value to be found in prices. That’s especially true for new bookies who want to attract new customers.
For example, you can only claim the best odds from the morning of the race. This ensures you don’t benefit too much from an ante-post price that’s massively drifted by the time the race begins.
The Punters Lounge forum community offered their thoughts on their favourite BOG bookies. The general feedback was that the members preferred to sign up to more than one bookmaker to take advantage of the different BOG promotions available. Some members did speculate that the BOG heyday was in the past but it’s clear they remain a popular promotion with punters.
Pros and Cons of Best Odds Guaranteed Bookies
Horse racing with Best Odds Guaranteed may be a loss leader for the bookmaker but it’s great for punters. Here are some pros and cons of taking guaranteed odds.
Pros:
- Claim guaranteed higher odds, regardless of the Starting Price
- Available on all UK & Irish races
- Available on accas and some system bets
- Use BOG in conjunction with other free bet promotions
- Eligible when applying a Bet Boost or enhanced odds
Cons:
- Some international races are exempt from Best Odds Guaranteed
- Only available on Win and Each-Way fixed-odds markets
- Some large bookmakers have scrapped BOG altogether
Top 10 Bookmakers with Best Odds Guaranteed in 2024
Let’s explore how the top Best Odds Guaranteed sites bring in punters and keep them loaded with exciting offers. Here are our current top bookmakers with Best Odds Guaranteed.
- Bet365
- CopyBet
- Betfred
- 10Bet
- Fafabet
- LiveScore Bet
- Virgin Bet
- BetVictor
- BoyleSports
- QuinnBet
Let’s take a look at each of these top bookmakers and compare the pros and cons that they all offer their customers.
Bet365
You can open a Bet365 account today and claim £30 in free bets. Simply sign up and bet £10 to claim 300% in bet credits.
Pros:
- Best Odds Guaranteed on UK/Irish racing every day after 8 a.m.
- Latest offers and promotions through Push Notifications
- BOG eligible with Bet Builder wagers
- Regular racing promos including Each Way Extra
- £30 free bets for new sign-ups
Cons:
- Races in Australia, NZ, Japan, and Hong Kong excluded from BOG
- Best Odds Guaranteed is only available from 8 a.m. on race day
CopyBet
Online bookmaker CopyBet offers a simple free bets sign-up deal worth £50 (5 x £10 tokens). What better way to use your Best Odds Guaranteed than with a few freebies?
Pros:
- Best Odds Guaranteed across all UK/Irish racing
- Regular tips on horses and greyhounds
- Innovative in-built “copy betting” system
- £50 in free bets when you sign up
Cons:
- Subscription price applies when following player tips
Betfred
You can open a new Betfred account now and claim £50 in free bets when you bet £10. Ensure you use the bonus code (BETFRED50) when claiming the bonus.
Pros:
- BOG on many UK/Irish races as standard
- Enhanced odds and promotions on Betfred-sponsored races
- Extra Places/Super Extra Places Paid on many UK races
- £50 free bets for new Betfred customers
Cons:
- Best Odds Guaranteed only after 8 a.m. on race day
- Bets on Totepool and virtual sports are ineligible
10Bet
Online bookmaker 10bet is one of the newer BOG betting sites on our list. Claim up to £50 in matched bets when you open a new account.
Pros:
- Best Odds Guaranteed on all UK/Irish horse races and greyhounds
- £5 free bets on racing for £40+ wagers
- Weekly free bets for all 10bet customers
- 100% welcome bonus for new customers
Cons:
- £10 minimum deposit higher than £5 at other bookmakers
Fafabet
Claim daily free bets when you join Fafabet and deposit. You can earn £50 in free bets as a new Fafabet customer.
Pros:
- BOG on all UK/Irish races for Fafabet customers
- Daily free bet worth 5% of total bets
- Special deals on US horse racing are available
- £50 in free bets for new sign-ups
Cons:
- Odds and wagering conditions apply for free bets
Livescore Bet
Top bookmaker online LiveScore Bet offers acca free bets, price boosts, and much more when you sign up. Make a payment and claim £30 in free bets now.
Pros:
- Best Odds Guaranteed on all UK and Irish horse races
- Free live streaming on horse races from UK, Ireland, & more
- Money back as free bets on losing wagers
- £30 in free bet tokens for fresh sign-ups
Cons:
- Some Bet Builder restrictions on welcome bonus bets
- BOG only offered after 10 a.m. on race day
Virgin Bet
You can claim £20 when you use valid payment methods at Virgin Bet and bet £10 or more. Enjoy weekly free bets too when you bet for real money.
Pros:
- BOG on all UK/Irish races, plus enhanced odds elsewhere
- Money back as free bets on losing horse races
- Regular Price Boosts on selected UK/Irish races
- £20 in free bets when you sign up
Cons:
- Best Odds Guaranteed available only after 10 a.m.
- Forecasts/tricast restrictions apply to BOG
BetVictor
Join BetVictor today, one of the oldest online BOG bookmakers in the UK. Claim £20 in horse racing free bets, or £30 on football.
Pros:
- BOG on all UK and Irish horse racing on the day of the race
- Cash refunds on selected horse race losses
- Horse racing free bets for new depositors
- £30 free bets when you join BetVictor
Cons:
- Welcome free bets are split across accas and sports
- Best Odds Guaranteed available only after 9 a.m.
Boylesports
Established bookie BoyleSports offers a no-nonsense £20 free bet deal for new customers. Claim your BoyleSports bonus today when you open an account.
Pros:
- BOG and extra place races every day
- In-shop bonus specials on horse racing and greyhounds
- Fast Racing Results service across all courses
- Bet £10 Get £20 welcome bonus available
Cons:
- Best Odds Guaranteed available only on singles & multiples
- Free bets and cash-outs ineligible on BOG
QuinnBet
Online sportsbook QuinnBet allows new customers to earn 50% of their first day losses back up to the value of £50 when they sign up for an account.
Pros:
- BOG and extra place races every day
- Free bet up to £50 for winning accas
- Money back as free bet if 2nd to favourite
Cons:
- Best Odds Guaranteed does not apply to bets placed before 10 am UK time
- BOG benefit limited to a maximum of £150 per bet
How We Review Best Odds Guaranteed Bookies
At Punters Lounge, we give each bookmaker a thorough MOT to check their BOG offers and other features. Here’s how we review all BOG bookies that make it into our list:
We only recommend Best Odds Guaranteed bookies with a full UK Gambling Commission license. That ensures that prices are guaranteed and fair, and payouts are accurately tracked.
The best odds bookmakers should guarantee generous prices for all SPs. BOG offers a nice safety net but it’s worthless if the starting prices are poor.
We only rate Best Odds Guaranteed bookies that offer usable betting platforms and apps. The top betting apps should be easy to download and install. Plus, betting sites should provide free live streams so you can follow the race online.
Why stop at Best Odds Guaranteed when you can also enjoy other racing promotions? The top Best Odds Guaranteed bookmakers will offer extra places paid, money back on losing races, and other sweet deals.
In-play betting is offered on a range of sports. You can bet on the next outcome of a game as the odds change in real-time. Plus, you can often use betting sites with Cash Out to settle wagers early.
How to Claim Best Odds Guaranteed Offers
Start betting with BOG with these five easy steps. We’ll use top online bookmaker Bet365 as our prime example:
Click on the Join Button
Open the Bet365 website via our link in the list of recommended BOG bookmakers above and click the REGISTER button to set up your account. If you wish to choose another bookmaker, simply find them on the list and click the relevant link.
Complete the Registration Form
You will then be taken to the registration page for the bookmaker. Enter your name, email, and other personal details. You can also use a promo code to claim your first bonus. This will ensure you trigger any welcome offer available.
Log In and Make a Deposit
Use your new username and password to log in. Next, open the Banking page to make a valid deposit by card or another valid payment option. Check the terms and conditions of the bookmaker to make sure you meet their necessary payment method criteria.
Place a Horse Racing Bet After 8 a.m. (UK Time)
Open the horse racing lobby and place Win or Each-Way bets on your preferred horses. To claim Best Odds Guaranteed, you must use odds posted after 8 a.m. (UK time) on race day. This time may differ depending on bookmaker but 8 a.m. is considered the most widely used time.
Earn Best Odds Guaranteed After the Race Starts
If the SP (Starting Price) differs from your bet’s price, the bookmaker will honour the greater odds.
Responsible Gambling
Reputable UK bookmakers let you set deposit and betting limits as you need them. You should also have access to reputable charities and services in case your gambling becomes a problem.
Final Thoughts: Best Odds Guaranteed
Bookies with the best odds for horse racing make it easier for you to plan your bets without worrying about price changes. You can take a price early on and enjoy the SP if it ends up being higher.
Plus, the Best Odds Guaranteed betting sites also provide racing promotions throughout the flat and jump season. See for yourself by opening an account at one of our best-rated BOG bookies today.
Best Odds Guaranteed Bookmakers FAQ
Which bookmakers do Best Odds Guaranteed?
Check our list of recommended bookmakers to find BOG on all UK and Irish races. We recommend trusted bookies such as bet365 and 10bet for the hottest race betting deals.
Can I use BOG for accumulators?
Yes, you can claim Best Odds Guaranteed on both singles and multiples. Plus, some online bookmakers let you use BOG with a Bet Boost or Showcast wager on the Tote.
Does BOG apply to greyhound racing?
No, Best Odds Guaranteed generally applies to horse racing only. There are other restrictions to BOG offers, including betting on forecasts and in-play markets.
What is the difference between BOG and regular odds?
With Best Odds Guaranteed, your price isn’t fixed when you take the bet. You can place an ante-post bet hours before a race. The bookmaker will guarantee the Starting Price if it’s higher than the odds you took.
Are there any exclusions or conditions for BOG offers?
Yes, some conditions apply to BOG bets. Your Best Odds Guaranteed times only begin around 8 a.m. on the morning of the race. This prevents you from taking huge odds days before the race begins.
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