Free Bets
Best Odds Guaranteed Bookmakers (2026)
Sign up to the Best Odds Guaranteed bookmakers and enjoy the top price on your favourite horse races. Place a BOG bet and if the SP is higher, the bookmaker will pay at the best odds. This means you always get the best value odds for your bets.
In this guide, we will cover the top betting sites in the UK that offer best odds guaranteed promotions. You will learn how these promotions work, what sports they cover, and where you can find the best BOG offers.
- Weekly Free Bet Promotions
- Quick Withdrawals
- Acca Boosts
Registration required. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
- Daily Price Boosts
- #PickYourPunt Bet
- Great Customer Support
New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.
Bet £10, Get £30 in Free Bets
- BOG on Horse Racing
- #YourOdds Bet
- Acca Boosts
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
Bet £10, Get £30 in Free Bets
- Weekly £5 Free Bet
- £10 Acca Free Bet
- Best Odds Guaranteed
*New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+
- Experienced Bookmaker
- Loyalty Club
- BOG on Racing
18+ New customers only. Opt in, deposit & bet £10 (odds 2.00+) within 7 days of registration. Get £30 in Free Bets for selected markets, 7 days expiry. T&Cs apply. gambleaware.org | Please gamble responsibly
- Extra Place Races
- Acca Boosts
- Daily Football Free Bet
18+ New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (from first bet settlement until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets on different events required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet even if your account is up or losses are under £5. T&Cs Apply. GambleAware.org
- Profit Boosts
- Extra Place Offers
- Acca Boosts
BET 20 GET 20 offer is available starting from 26.05.2025. The £20 Free Bet is valid for 7 days. Opt in through the Copybet App or Web to claim your free bet. Copybet App login required to claim your free bet. No cash-out on either Qualifying Bets or Free Bets. Deposit using an instant bank payment secured by Truelayer to unlock the offer. Max payout – £500. Qualifying bet must be a Single or Acca (2+ selections) bet with stake of £20+ at odds of 1.9 or higher and settled within 7 days of opting-in.
Bet £10 Get £40 in Free Bets
- Acca Rewards
- Free Bet if 2nd to SP Fav
- BOG on Racing
18+. New UK customers (Excluding NI) only. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.
Bet £10 Get £30 In Free Bets
- £10 Acca Free Bets
- Price Boosts
- Selected Race Extra Places
New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware®. 18+
Up to £50 Free Bet + £20 Casino Bonus
- Daily Free Bets
- 2nd to Favourite Free Bet
- Best Odds Guaranteed
18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply
What are Best Odds Guaranteed?
Best Odds Guaranteed, or ‘BOG’ is a betting promotion that ensures you don’t miss out if the SP (Starting Price) changes. In the old days, you had to choose between taking the early price or the SP. You would have to take the hit if the SP ended up less than the earlier odds.
How Does Best Odds Guaranteed Work?
Here’s an easy example to see how Best Odds Guaranteed bookmakers work. Imagine the Best Odds Guaranteed bookie offers 16/1 on a horse on the morning of the race.
You take the 16/1 on your nag early in the day. However, at the starting line at 4 p.m., the price has jumped to 22/1. The bookie will honour the 22/1 and change your bet accordingly.
Best Odds Guaranteed for Horse Racing & Greyhounds
Bookmakers’ best odds guaranteed are generally reserved for horse racing and greyhounds. Some bookies now run BOG only on the race day itself, so you’ll have to plan your betting.
Plus, you may be restricted to just UK and Irish races to claim BOG. You’ll also be stuck with placing Win and Each-Way fixed odds bets only; the Tote is excluded.
Is Best Odds Guaranteed Worth It Anymore?
With BOG sites, you take a price on your race bet selection, and the best online bookmakers will honour the SP if it’s higher. Traditionally, BOG was seen as a loss leader intended to pull in new customers. However, some larger bookmakers have been scrapping BOG since 2022.
Operators have cited higher costs including media rights for live race streams and staffing. However, you can still claim Best Odds Guaranteed with many other bookies on various races.
Restrictions have increased at best odds bookmakers, but there’s still value to be found in prices. That’s especially true for new bookies who want to attract new customers.
For example, you can only claim the best odds from the morning of the race. This ensures you don’t benefit too much from an ante-post price that’s massively drifted by the time the race begins.
The Punters Lounge forum community offered their thoughts on their favourite BOG bookies. The general feedback was that the members preferred to sign up to more than one bookmaker to take advantage of the different BOG promotions available. Some members did speculate that the BOG heyday was in the past but it’s clear they remain a popular promotion with punters.
Pros and Cons of Best Odds Guaranteed Bookies
Horse racing with Best Odds Guaranteed may be a loss leader for the bookmaker but it’s great for punters. Here are some pros and cons of taking guaranteed odds.
Pros:
- Claim guaranteed higher odds, regardless of the Starting Price
- Available on all UK & Irish races
- Available on accas and some system bets
- Use BOG in conjunction with other free bet promotions
- Eligible when applying a Bet Boost or enhanced odds
Cons:
- Some international races are exempt from Best Odds Guaranteed
- Only available on Win and Each-Way fixed-odds markets
- Some large bookmakers have scrapped BOG altogether
Top 10 Bookmakers with Best Odds Guaranteed in 2026
Let’s explore how the top Best Odds Guaranteed sites bring in punters and keep them loaded with exciting offers. Here are our current top bookmakers with Best Odds Guaranteed.
- Bet365
- Betfred
- William Hill
- Virgin Bet
- BetVictor
- QuinnBet
- CopyBet
- BoyleSports
- LiveScore Bet
- Fafabet
How We Review Best Odds Guaranteed Bookies
At Punters Lounge, we give each bookmaker a thorough MOT to check their BOG offers and other features. Here’s how we review all BOG bookies that make it into our list:
We only recommend Best Odds Guaranteed bookies with a full UK Gambling Commission license. That ensures that prices are guaranteed and fair, and payouts are accurately tracked.
The best odds bookmakers should guarantee generous prices for all SPs. BOG offers a nice safety net but it’s worthless if the starting prices are poor.
We only rate Best Odds Guaranteed bookies that offer usable betting platforms and apps. The top betting apps should be easy to download and install. Plus, betting sites should provide free live streams so you can follow the race online.
Why stop at Best Odds Guaranteed when you can also enjoy other racing promotions? The top Best Odds Guaranteed bookmakers will offer extra places paid, money back on losing races, and other sweet deals.
In-play betting is offered on a range of sports. You can bet on the next outcome of a game as the odds change in real-time. Plus, you can often use betting sites with Cash Out to settle wagers early.
How to Claim Best Odds Guaranteed Offers
Start betting with BOG with these five easy steps. We’ll use top online bookmaker Bet365 as our prime example:
Click on the Join Button
Open the Bet365 website via our link in the list of recommended BOG bookmakers above and click the REGISTER button to set up your account. If you wish to choose another bookmaker, simply find them on the list and click the relevant link.
Complete the Registration Form
You will then be taken to the registration page for the bookmaker. Enter your name, email, and other personal details. You can also use a promo code to claim your first bonus. This will ensure you trigger any welcome offer available.
Log In and Make a Deposit
Use your new username and password to log in. Next, open the Banking page to make a valid deposit by card or another valid payment option. Check the terms and conditions of the bookmaker to make sure you meet their necessary payment method criteria.
Place a Horse Racing Bet After 8 a.m. (UK Time)
Open the horse racing lobby and place Win or Each-Way bets on your preferred horses. To claim Best Odds Guaranteed, you must use odds posted after 8 a.m. (UK time) on race day. This time may differ depending on bookmaker but 8 a.m. is considered the most widely used time.
Earn Best Odds Guaranteed After the Race Starts
If the SP (Starting Price) differs from your bet’s price, the bookmaker will honour the greater odds.
Responsible Gambling
Reputable UK bookmakers let you set deposit and betting limits as you need them. You should also have access to reputable charities and services in case your gambling becomes a problem.
Final Thoughts: Best Odds Guaranteed
Bookies with the best odds for horse racing make it easier for you to plan your bets without worrying about price changes. You can take a price early on and enjoy the SP if it ends up being higher.
Plus, the Best Odds Guaranteed betting sites also provide racing promotions throughout the flat and jump season. See for yourself by opening an account at one of our best-rated BOG bookies today.
Best Odds Guaranteed Bookmakers FAQ
Which bookmakers do Best Odds Guaranteed?
Check our list of recommended bookmakers to find BOG on all UK and Irish races. We recommend trusted bookies such as bet365 and 10bet for the hottest race betting deals.
Can I use BOG for accumulators?
Yes, you can claim Best Odds Guaranteed on both singles and multiples. Plus, some online bookmakers let you use BOG with a Bet Boost or Showcast wager on the Tote.
Does BOG apply to greyhound racing?
No, Best Odds Guaranteed generally applies to horse racing only. There are other restrictions to BOG offers, including betting on forecasts and in-play markets.
What is the difference between BOG and regular odds?
With Best Odds Guaranteed, your price isn’t fixed when you take the bet. You can place an ante-post bet hours before a race. The bookmaker will guarantee the Starting Price if it’s higher than the odds you took.
Are there any exclusions or conditions for BOG offers?
Yes, some conditions apply to BOG bets. Your Best Odds Guaranteed times only begin around 8 a.m. on the morning of the race. This prevents you from taking huge odds days before the race begins.
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